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COMPETITIVE INTELLIGENCE

ECONOMIC ANALYSIS and FORECASTING Futurist Scenarios

ECONOMIC DEVELOPEMENT & PLANNING

INDUSTRY ANALYSIS

INFORMATION GATHERING & ANALYSIS Information Brokering  Business Brokering

MARKETING RESEARCH & ANALYSIS

HARBINGERS

 

INDUSTRY ANALYSIS

 

An industry study consists of descriptions, analyses, and forecasts of a particular industry and its components. Industry as used here is broadly defined to include any set or category of businesses. These analyses can include all or some of the following:

 

MARKET STUDIES

 

MARKET SEGMENTATION ANALYSIS AND FORECASTING BY

PRODUCER MARKETS

END-USER MARKETS

 

MARKET SHARES ANALYSIS OF

PRODUCERS

END-USERS

 

PROFILES OF

PRODUCERS

END-USERS

 

ANALYSIS OF TRENDS IN AN INDUSTRY'S

ECONOMIC & BUSINESS ENVIRONMENT

TECHNOLOGY

LEGAL & REGULATORY ENVIRONMENT

 

MULTI-CLIENT

Multi-client studies are written for two or more companies or one or more organizations (such as a trade group or groups) that jointly fund a study of a particular industry. These are usually in-depth  (e.g.; 150-200 pages) studies, such as described just below (please see "off-the-shelf") and are conducted according to the mutually agreed upon specifications. Also, these studies usually include a section on competitive intelligence.

 

OFF-THE-SHELF

Off-the shelf industry studies are usually written for clients who are the publishers of these studies. The publishers in turn sell these studies to their customers. Since the customers often have widely different reasons for purchasing these studies, the studies are more general than the multi-client studies. These studies typically cover an unofficially, or artificially, defined industry. That is, an industry, or line of business, where there are little or no primary data sources, such as from government.

 

These studies are also usually in-depth (150-200 pages) and  include: Busimetrics, LLC's forecasts for up to 10 years for the economy and for the industry's sales and shipments segmented by both products and end-use markets; the reasons for the forecasts; industry structure analysis including market shares and profiles of leading competitors; the outlook for and effects of R&D, technology, regulations, etc.

 

NOTE: Industries James Stotter has studied in-depth include but are not limited to: medical supplies, handling infectious waste, lighting, residential water treatment, automated building management systems, security systems, and cheese.  

 

PROPRIETARY

Proprietary industry studies are usually written for one client and may be whatever length a client prefers. Summary studies usually do not exceed ten pages, though may be a little longer if they include a component of competitive intelligence.

 

A special type of proprietary study is the industry study designed for economic development. In these studies focus shifts to factors relating to economic development. Among the many factors included are the economic geography of an industry, what industries should a geopolitical area target, the merits of clustering for a particular industry, supply chain considerations, job creation potential, and fiscal considerations for the area.